Where Strategy Becomes
Successful Delivery
I bring strategy, people, priorities, and delivery into one clear system turning complex digital initiatives into focused plans, aligned teams, and measurable progress from kickoff to launch.
Explore The ProcessManagement with momentum
Structure that supports the work, not slows it down
Every project needs a shared direction, visible ownership, and decisions made at the right moment. I create the practical framework that connects business goals with daily execution, while keeping communication direct and progress measurable.
Project management toolkit
- Jira
- Agile
- Google Sheets
- Slack
- Microsoft Teams
- Asana
- Notion
ALWO, Content Production & Social Media Management
End to end coordination of ALWO’s content production and social media workflow, from filming logistics and creative production to publishing, prioritization and content distribution.
Contract negotiation and signing
MEȘTERACHE, Digital Marketplace Development & Marketing Coordination
End-to-end coordination of a digital marketplace connecting homeowners with independent craftsmen and professional teams — from business research, brand development and platform planning to content production, email marketing and operational workflows.
- Researched the Romanian and international service-marketplace landscape.
- Reviewed platforms such as Homerun, OLX Services, Publi24, StarOfService, MyBuilder, Thumbtack, TaskRabbit, Fixly and ListMinut.
- Identified the main user categories: homeowners, independent craftsmen and professional teams.
- Structured the initial business, communication and social media directions.
- Defined the first content pillars and documented concepts for future video production.
- Established the preliminary project workflow, responsibilities and reporting structure.
Marketplace Growth Targets
The following figures represent the project’s six-month business objectives and must not be interpreted as completed results.
- 1,000free craftsman accounts
- 150validated craftsmen
- 50promoted craftsmen
- 100free team accounts
- 30validated professional teams
My role across the project
- Project planning and workflow design
- Business and competitor research
- Brand and visual identity coordination
- Website and UX requirements coordination
- Subscription and user journey structuring
- Social media strategy and content production
- AI-assisted creative production
- Email marketing and CRM workflow planning
- Collaborator briefing and delivery supervision
- Monthly reporting and performance framework development
The project required coordination across business strategy, digital product development, branding, content, technical implementation and marketing operations. My role was to connect these workstreams into a structured and repeatable delivery process.
A practical rhythm
Clear from day one.
Adaptable every day after.
From discovery to continuous improvement, each stage keeps decisions visible, responsibilities clear, and delivery moving.
Discover
Understand the business context, people, constraints, and definition of success.
Shape
Build the roadmap, working model, priorities, responsibilities, and delivery plan.
Deliver
Coordinate execution, surface risks early, and keep decisions and communication moving.
Improve
Review outcomes, capture learning, and create a stronger next iteration.
What changes
Less uncertainty.
More forward motion.
- Priorities the whole team can understand
- Ownership that makes decisions easier
- Risks identified before they become blockers
- Progress that is visible, measurable, and useful